No, I agreed because RRSB sounds like just the sort of bourbon I'd like to see more of: non-chill filtered, a proof you can do something with (110, in this case), at a reasonable price point (MSRP of $49.99).
|You'd already know about this if you prowled the TABC label website.|
By avoiding the chill-filtration process, the whiskey is bottled with more flavor compounds and a deeper color which is denoted by an impressive haze when ice or chilled water is added.I can see where "a disconcerting haze" wouldn't have struck the right note for consumers.
I haven't tasted RRSB yet; Weekend Whiskey isn't exactly an unsolicited-samples-in-the-mail-type operation. But I am looking forward to trying it, and I hope even more distilleries are working on similar products.